Focusing Marketing Strategy with Segmentation and Positioning

Focusing Marketing Strategy with Segmentation and Positioning

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When You Finish This Chapter, You Should 

  1. Understand why marketing  strategy planning involves a process of narrowing down from  broad opportunities to a specific target market and marketing mix. 
  2. Know about the different kinds of marketing opportunities. 
  3. Understand why opportunities in international markets should be considered
  4. Know about defining generic markets and product-markets.
  5. Know what market segmen-tation is and how to segment product-markets into submarkets.
  6. Know three approaches to market-oriented strategy planning. 
  7. Know dimensions that may be useful for segmenting markets.
  8. Know what positioning is— and why it is useful.
  9. Understand the important new terms (show in red)

Download here : Focusing Marketing  Strategy with Segmentation and Positioning.pdf

1 komentar :

apsara villa mengatakan...

an important focus the marketing strategy if you want your business successful.

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