When You Finish This Chapter, You Should
- Understand why marketing strategy planning involves a process of narrowing down from broad opportunities to a specific target market and marketing mix.
- Know about the different kinds of marketing opportunities.
- Understand why opportunities in international markets should be considered
- Know about defining generic markets and product-markets.
- Know what market segmen-tation is and how to segment product-markets into submarkets.
- Know three approaches to market-oriented strategy planning.
- Know dimensions that may be useful for segmenting markets.
- Know what positioning is— and why it is useful.
- Understand the important new terms (show in red)
Download here : Focusing Marketing Strategy with Segmentation and Positioning.pdf
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an important focus the marketing strategy if you want your business successful.
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